Podcast Recommendations vol 5

Welcome everybody to another episode of Halftime Talks. My name is Rahim Rasul, and you’re listening to the podcast where we understand that in the middle of your game of life, whether you’re up by 10 or down by 20, we all need halftime talks to uplift us, inspire us and challenge us to bring that level of performance you and I know it’s gonna take to win the game.

Let’s get up. Let’s get together. Roll with the Hawker funk the hawk, because let’s get with this macadocious funk material. I go.

So halftime talks is back, and in halftime talks rituals, what we do is appreciate. We get our mind right and we dive in. So in this week’s appreciation, what I want to appreciate are authors. Oh my gosh, you authors are so amazing. Do you have that one book that you can read over and over again, and it’s like somebody broke into your home, grabbed your favorite book and put new material in it? And so I appreciate you authors that allow your material to grow with our continued understanding, like when we’re young, there’s just this assumption of life, and then we reread it and we reread it and we reread it, and it keeps up with our level of understanding. So there’s something beautiful about the inspiration of words, the pen, the pad, the book, The printed form that takes us all to another level, and that is my appreciation.

I’ve decided to let go of the introduction into this episode. This is a staple in our library. These are podcast recommendations. I love podcasts. It’s kind of meta, if you think about it, a podcast recommending another podcast, but there’s enough information and and insights in the world to go around. So I thought I’d share with you a few more of the podcast which compel and drive me forward. I tend to group podcasts into certain themes, and a lot of the themes that I’m exploring right now are freelancing from a design perspective, marketing and branding. And so the podcast, which I’m going to recommend today, speak to that speaks specifically to a lot of ideas and insights as it relates to the business of design.

A podcast which has had an enormous impact on me is the future. Their catchphrase is the business of design. And what they focus on is Creative Entrepreneurship. From top creatives working in the fields. The leader of this organization is an individual by the name of Christo, very charismatic, and also, I don’t want to say polarizing, but with a strong point of view of how creatives can command not only improve their technical ability, but also the way that they think about their value in The Marketplace. What I love about the future is that they provide courses, ways to communicate, process improvement, brand strategy for the marketplace, so you can implement these and what I love is, not only do they have just this podcast which I follow, but on their website as well or on YouTubes, I like when you pluralize YouTube, they have this back and forth dialog with their audience about design.

You can peek over their shoulder and understand their methodology that they use to command five figure, six figure billings for accounts. So that’s the first project or other podcasts. And just to give you an idea of some of the topics that they deal with in their last several episodes, you have one that’s on marketing versus branding. Another on contagious selling one deals with self confidence called believe you can and just scrubbing down their list, content marketing, cinematography, different things like this are on their podcast and also on their. YouTube, the next podcast I’d like to recommend. I actually heard about it through the future. It has a simple name, but a name that you’ll remember.

The name of the podcast is two bobs. Two Bobs has two hosts and one of the hosts, named Blair ends, is a individual that the previous podcast founder, Christo always CITES. Recently, I took the plunge and I got his book. It was a book called when without pitching, it is a methodology that sets aside this urge or assumption that you need to pitch, that you need to have proposals, that you need to always have meetings instead of just command a certain level of conversation questions before you diagnose a business’s challenges. And so this individual and the other co host, they talk about issues related to the entrepreneurial landscape, as it relates to creativity, or also the corporate landscape as it relates to creativity, how to commend the projects you want, the marketplace in general, and a lot of interesting conversations about the issues going on in the creative landscape.

I’d say this is more of a new business sales approach podcast in relationship to creativity, and if you look through some of their episode titles that they recently produced, taking the team seriously is one top 10 new business development myths, making adversarial assumptions in the sales process. This is one where they laugh at where they talk about building a personal brand, and anything that you can learn from consulting firms. So this is a podcast that I definitely would recommend if you’re trying to ramp up your business prepare for the new year, or if you’re in a place of dissatisfaction as it relates to the kind of clients you’re going after, and the process which you’re engaged in just feels too cumbersome to sustain.

So this podcast is called two Bobs,

The last but not the least. Podcast is a podcast that I originally found while consuming some content from the future. I think I found about it on the YouTube page because the host was also featured in a few episodes. And this podcast is called hitting the mark and pun intended on the mark, because it’s a branding show, and these are conversations with founders and investors about the intersection of black brand clarity and startup success. The host is a brand strategist, where he has is self described as providing the utmost value to his clientele of brand clarity and focus. A lot of times, people just focus on pretty marks, which hitting the mark is, you know, kind of alluding to but understanding that focus and clarity is going to inform a lot of the decisions, right?

And so I’ve listened to a few of these conversations, a handful of his podcast, and these are great, really engaging conversations. While it may be within an industry or domain you’re unfamiliar with, you can hear the methodology of his approach to branding in the questions he asked. And so a lot of times we create these assumptions of what is necessary for performance, with branding, with design, with marketing, and for somebody who is an author on the subject and a practitioner of over a few decades, it’s really good to hear the clarity and the prioritization on certain variables which impact success even higher. So hitting the mark is good.

So I’m scrolling right now through a lot of his episodes, and he is interviewing a lot of startup founders, a lot of startup CEOs in a variety of industries. Let’s see if anything really jumps out. He has meditation app, a a competitor to Spotify app, a. A pizza establishment, CEO and co founder, and so he gives you diverse looks into industries that you may want to pursue. So I think you should check that out, and those three the future to Bob’s and hitting the mark our podcast that I’d like to recommend this time. So this goes to the creatives, the entrepreneurs, the startups, the individuals that want to start design agencies.

But also, if you’re an entrepreneur yourself and you’re not a designer, some of these podcasts could give you insight into what’s necessary to establish a brand that is enduring, lasting and impactful. So it’s like doing some homework before you engage with a design agency, and I think ultimately we can be better because of it. So check out these podcasts. A, the future b2 bobs and the last one hitting the mark. This has been another episode of Halftime Talks. My name is Raheem Russell. Thank you for listening. Thank you for showing up. Thank you for having the patience with me. If you’re not, if you’re interested in this material.

So make sure you go to iTunes, rate review and subscribe. We’re also on Spotify, Google podcast, Stitcher Radio, so independent of if you have an Android or iPhone, you can definitely find a podcast and make sure you share with a friend. The more who know, the more we grow. So until next time, be good, be cool, and most of all, be you. Peace you.